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In Japan disappears a tradition to congratulate each other with the help of postcards “nengajo”

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In Japan disappears a tradition to congratulate each other with the help of postcards “nengajo”

One of the Christmas traditions in Japan — January 1 morning to open the mailbox and find in it a weighty pack of greeting cards “nengajo” (the message with new year greetings).

In Japan disappears a tradition to congratulate each other with Christmas cards “nengajo”.

However, any traditions over time are fading, and this, apparently, is no exception. As shown by research consultancy firm JDS Data Bank, only half of young Japanese people in this year sent postcards “nengajo”.

According to the company, to 49.4% of residents of Japan aged 20 to 30 years decided this time not to follow tradition. Over the last ten years the rate for this age group rose by 21.1%. Thus, the study showed that e-greetings are not replaced Japanese youth regular paper cards.

Intention to send to friends and acquaintances greeting message on the Internet said only 8 procenta respondents. This allowed the specialists of the JDS Data Bank to come to a simple conclusion — the young Japanese are still not paying attention to the arrival of the New year and increasingly prefer not to congratulate them with each other.

At the same time, the older generation residents of Japan still honors the tradition. The percentage of a lazy man from the obligation to send cards “nengajo” for age groups 30 to 70 years does not exceed 18% of Adolescents up to 20 years is also generally observed custom is apparently still following the example of adults.

In JDS Data Bank also found that among the now very few Japanese people send New year more than a hundred greeting cards — in the past it was not such and a rarity.

The tradition to send cards “nengajo” appeared in Japan in the mid-nineteenth century. If previously all the messages were made to sign by hand, we can now send them via special websites. You are prompted to enter the labels for each of the cards, then “nengajo” print without the participation of the sender and delivered to the addressees.

All postcards should be delivered on new year’s night, and because the postal services of Japan are hiring at this time, additional workers from among high school students.


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